Never Kiss Your Best Friend

Season 1 of Never Kiss Your Best Friend was a hit and because of this Season 2 was being launched.
The task in hand was to promote the show in a way which attracts eyeballs amongst the youth.
We kept it simple. Innovative pole branding were installed at various touch points in the city, where the youth come to spend time together.
These pole brandings had a creative on one side and a message on the other side which said, Kissing your best friend can be hazardous.
Hence our two way objective was conveyed. The show promotion and a very important message to the youth that “Never Kiss Your Bestfriend”