Never Kiss Your Best Friend
- Season 1 of Never Kiss Your Best Friend was a hit and because of this Season 2 was being launched.
- The task in hand was to promote the show in a way which attracts eyeballs amongst the youth.
- We kept it simple. Innovative pole branding were installed at various touch points in the city, where the youth come to spend time together.
- These pole brandings had a creative on one side and a message on the other side which said, Kissing your best friend can be hazardous.
- Hence our two way objective was conveyed. The show promotion and a very important message to the youth that “Never Kiss Your Bestfriend”