Never Kiss Your Best Friend

  • Season 1 of Never Kiss Your Best Friend was a hit and because of this Season 2 was being launched.
  • The task in hand was to promote the show in a way which attracts eyeballs amongst the youth.
  • We kept it simple. Innovative pole branding were installed at various touch points in the city, where the youth come to spend time together.
  • These pole brandings had a creative on one side and a message on the other side which said, Kissing your best friend can be hazardous.
  • Hence our two way objective was conveyed. The show promotion and a very important message to the youth that “Never Kiss Your Bestfriend”

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