Valmai - The Big Idea

• Superstar Ajith Kumar’s “VALIMAI” released in March 2022 with huge fanfare.
• Zee5 had the broadcast rights and hence wanted to promote the movie in a way that it will grab maximum attention of the people of Mumbai.
• Since Valimai has a lot of superbike stunts, we decided our activity has to be planned around bikes.
• A huge parade of bikers moved around the city on their superbikes which had the branding of Valimai.
• This generated a lot curiosity amongst the Mumbaikars and Zee5 saw a surge in their viewership of this superhit film.